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Brand Manager

Brand Manager would be required to think fast, act on the feet and think fresh for the strategies to create a right balance in value and positioning of one of the fastest growing luxury brands, poised to become the biggest in country. The brand manager would be responsible for putting together the primary building blocks of the brand communication and presentation to build it bottom up.

 

You would be required to be apt in understanding of marketing function of a digital business and a sound expertise in working in a tech led business. As a part of the strategic team, you would be the influencer of go to market strategies while communicating with multiple layer of organizational hierarchy.

 

A strong sense of numbers, product marketing strategies and consumer behavior, you would be someone who will take the brand to the world and make it stand out in its own panache.

 

A strong sense of creativity would come handy while performing this role. You should be able to influence people, build strong repos with execution leaders in different domains and be able to give constructive feedbacks.

 

What you’ll do–

 

  • You'll define and set the strategic brand communications framework, further building the brand image and being customer centric
  • You'll translate brand strategy, customer insights & market needs into strong and disruptive communication strategies and briefs
  • You'll further drive the brand, identifying new customer and/or marketing opportunities.
  • You'll support defining the core customer segments
  • You'll be the interface and contact for all Tata Luxury marketing touch points (brand, brand research & performance) ensuring a holistic and relevant communication to consumers
  • You'll pro-actively support and advice other departments on branding and communication matters

What you’ll need-

 

  • You've got an MBA degree from a reputed college
  • You have 3-5 years of experience in (global) Brand Marketing ideally Media, Marketing Consulting, or Fashion Industry
  • You've got experience in developing brand & communication strategies
  • You have a deep understanding of consumer insights, PR and media landscape
  • You have strong strategic and communication skills
  • You have strong analytical skills and a structured approach to work
  • You have a passion for changing the game and working in agile, cross-functional teams
  • You've got great knowledge of international fashion industry, trends and digital developments
  • You're proactive with a hands-on mentality coupled with the strong will to get things done

 

About TATA CliQ Luxury –

 

Tata has a USD $4 Billion direct to consumer retail business. As an extension to the brick and mortar business, Tata recently launched Tata Cliq Luxury.

 

Tata CLiQ Luxury is the country’s first and only online luxury destination that brings authentic apparel, shoes and accessories from the best luxury labels to India.

 

We aim to leverage the legacy of the Tata Group, which has set the standard for luxury and sterling service with marquee names such as the Taj Hotels Resorts and Palaces, Tanishq and Jaguar-Land Rover, to create a gateway to high-end fashion, exquisite products and a great experience. We’ll be the first to tell you about new launches and collections and, of course, bring you exclusives.


Some of the brands that have already been signed on include, but not limited to:

Armani
Hugo Boss
Michael Kors
Coach
Furla
Paul Smith
Burberry 
Jimmy Choo

 

 

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